MAM System Details

This is just one of over seventy Media Asset Management (MAM) systems covered in the Media Asset Management Guide. Also see descriptions of the workflows.

MAM Organization: 
Workflows Served: 
Production and Editing
Content Managed: 
Service Method: 
Distribution Model: 
Proprietary with Subscription Contract

"DAX is a highly secure, web-based media production workflow application. Designed to maximize efficiencies throughout the content creation lifecycle, DAX enables secure exchange, collaboration, approvals and distribution of work-in-progress materials - from concept development through final delivery. DAX provides a centralized platform for different stakeholders within a creative group or corporate environment to access materials to create and manage ancillary content, build campaigns and re-use and re-purpose content for different marketing, publicity and home entertainment applications.

Extensive workflow/collaboration tools and full media asset management enables quick and easy access to approved content by different stakeholders, reducing switching costs and redundant expenses including physical media duplication and burning, digitization, encoding and ingestion into multiple systems or myriad FTP sites. DAX's patented Digital Dailies® Service also enables users to ad comments, create clips, string playlists, annotate and more.

Moving content from concept development through final delivery, the DAX system also stores finished shows, extra content and trailers for future re-purposing for related marketing activities by different departments and divisions."

"DAX is completely file-format agnostic, meaning it accepts any kind of document, graphic, audio and video files – including all leading formats for script, editing, budgeting and accounting, basic office and audio-video media players."