Interplay MAM

MAM System Details

This is just one of over seventy Media Asset Management (MAM) systems covered in the Media Asset Management Guide. Also see descriptions of the workflows.

MAM Organization: 
Workflows Served: 
Broadcast Playback
Production and Editing
Content Managed: 
Service Method: 
Run Locally
Distribution Model: 
Proprietary with Purchased License

Avid's Interplay Media Asset Management (MAM) helps "organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data. With Interplay MAM, you can build workflows and central archives that interlink every contributor, facility, geographic location, and application in the enterprise, letting them work fluidly with all your assets and associated metadata."

"Designed to grow and adapt with you, Interplay MAM 4 provides a highly scalable and flexible data model capable of handling any specific requirement and changes or additions you need. Unique time-based metadata tracks let you instantly locate the right video, audio, still image, graphics, and documents. Automated through a graphical interface, workflows combine with Web Services APIs and an SOA structure to integrate any server, storage, editing, graphics, or traffic systems."

From a review in the October 2011 issue of Mix magazine, "Interplay Production Asset Management (PAM) is designed for in-house workflows, while Interplay Media Asset Management (MAM) handles cross-platform and delivery mechanisms to enable completed material to be reused, repurposed and monetized by content providers." "The audio-production aspect of the current Interplay Production workflow focuses on Interplay-connected Media Composer—or Symphony or NewsCutter—editors delivering projects to Interplay-connected Pro Tools systems, and then Pro Tools editors delivering mixes to the Media Composer or Symphony for finishing."

Related product: Avid's Interplay Sphere is a cloud-based editing system with a central database.