Tony Brooke

Note: the most up to date version can always be found at:
LinkedIn profile

email: silentway.com/contact
San Francisco, CA

As a data subject matter expert, my goal is to connect people with creative works by solving problems and ensuring data integrity in the media value chain. I've achieved this through many roles.

I record, transform, manage, preserve, and transmit audiovisual assets and metadata. My work has created, digitized, reproduced, organized, distributed, and broadcast media for diverse audiences reaching tens of millions of people. I have excelled as a product manager, information professional, and audio engineer.

I bring media to life through smart information management.



Experience

Product Manager, Content Systems Department
PANDORA, Oakland (2018-present)

Product Specialist, Content Operations Department
PANDORA, Oakland (2016-2018)

A Product Specialist is a dual role: a Product Manager that is also a subject matter expert, serving as on-call advisor to projects and processes owned by other PMs. Product Manager for the complete replacement of Pandora's content and rights ingestion system to support a 60M+ track catalog and the launch of the Pandora Premium on-demand streaming service. Product Manager for multiple innovative proprietary data management, storage, transformation, and microservice communication systems. Proactively maximized strategic value of business data assets through tight relationships with internal stakeholders and external partners. Represented Pandora throughout development of multiple international data exchange standards. Represented Pandora on DDEX organization board strategy and governance. Managed delivery standards compliance and improvements with external partners. Ensured data/audio/rights integrity between new and legacy automated systems through clear product requirements. Drove richer data acquisition from new and existing sources. Coordinated cross-functional engineering investigations, specified supply chain fixes, and drove all to completion. Owned previously unowned problems. Unblocked previously blocked engineering work. Led dozens of presentations to hundreds of employees on how Pandora’s data systems operate.

Board Representative
DDEX (2016-present)

Representing Pandora on the Board of DDEX, the international media supply chain standards consortium. Providing the perspective of digital services toward strategic decisions that affect the music industry's entire value chain. Member of Board Governance subcommittee. Also serve as Co-Chair of the DDEX ERN (Electronic Release Notification) working group, May 2017-present.

Board of Governors, San Francisco Chapter
THE RECORDING ACADEMY, San Francisco (2014-2017)

Elected twice to the board of the San Francisco Chapter. Actively guided regional activities of the premier membership organization which supports the careers of artists, producers, and engineers. The Recording Academy is formerly known as the National Academy of Recording Arts and Sciences (NARAS), and popularly known as the Grammys.

Lead Librarian, Curation Department
PANDORA, Oakland (2014-2016)

Managed all DDEX ERN deliveries from dozens of partners, supervised thousands of ingestions per day, on-boarded new partners, generated product requirements for engineering, diagnosed and fixed supply chain problems, developed more efficient workflows, authored technical documentation, ensured metadata integrity, fostered interoperability with persistent identifiers, maintained a curated music library of millions of tracks, managed artist discographies and catalog accuracy. Promoted to new role in Content Operations.

Owner, Media Asset Manager, Chief Engineer, Developer
SILENT WAY, San Francisco (1993-2014)

Founded technical service company which provides engineering, media asset management, and rental services.

Technical consultant for: technology companies (under NDAs), hundreds of engineers, and most Bay Area recording studios. Elected to the Board of Governors of the San Francisco chapter of The Recording Academy. Active member of the DDEX metadata standards consortium. Authored extensive information science research. Featured speaker on metadata at industry conferences (SF MusicTech XIV and XV, PotLuck, Bandwidth).

Developed:
 • A guide covering over sixty-five Media Asset Management (MAM) Systems for the control of video and audio in various workflows.
 • The Ultimate Tracksheet and Digital Audio Storage Calculator metadata documentation tool.
 • silentway.com, a 400,000-word audio technology information resource, generating 462,000 hits per month. Deployed a major migration to Drupal.
 • Over a dozen other domains.

Fulfilled hundreds of recording projects, delivered media, and created documentation. Managed all audio format decisions, equipment configuration, data storage, and metadata. Notable releases from the full discography of over a hundred:
 • Recorded Richard Thompson album "Dream Attic," 2010 Grammy nominee for Best Contemporary Folk Album.
 • Recorded Ramblin' Jack Elliott album "I Stand Alone," 2006 Grammy nominee for Best Traditional Folk Album.
 • Recorded the 2004-2009 Stern Grove Festival seasons, including 77 artists on 39 dates for albums, videos, and broadcast.

Notable clients from the full list of over five hundred:
Coldplay; David Byrne; Jane's Addiction; Duran Duran; Steve Miller; Norah Jones; Erasure; Doobie Brothers; Sarah McLachlan; Maroon 5; Elvis Costello; Seal; Live; George Clinton; Emmylou Harris; Indigo Girls; Lucinda Williams; Dave Chappelle; Khaled & Carlos Santana; Herbie Hancock; Hardly Strictly Bluegrass.

Drupal Web Developer (Graduate Assistant)
SCHOOL OF LIBRARY AND INFORMATION SCIENCE AT SAN JOSÉ STATE UNIVERSITY (April 2012-Feb 2014)

Drupal 7 migration team member, post-migration site developer, and school staff support.

Consultant, Support Engineer
DAVID DENNY & STEPHEN JARVIS CONSULTING, San Francisco (1996-2000)

Audio and computer systems installation, consulting, and sales for equipment rental company. Developed inventory tracking database.

Instructor
CALIFORNIA RECORDING INSTITUTE, San Francisco (1993-94)

Built and configured a new multi-room recording facility. Taught studio techniques, ran lab sessions.

Advertisement Traffic Coordinator
HORODKO STUDIOS & TLA PRODUCTIONS, San Francisco (1992)

Managed radio advertisement media and duplication for commercial recording studio.



Skills

Development

Expert: DDEX (ERN, RIN, DSRF), Jira management, abstracted information models (FRBR, indecs), Audiovisual metadata, persistent identifiers, XML, XML schema, media asset management, Drupal CMS administration (Views, CCK, theming), streaming servers and encoding (FlowPlayer/SWFTools/Shoutcast/MP3/AAC), HTML, CSS, Google Adsense/Analytics, SEO, affiliate revenue.

Proficient: Hadoop/Hive queries, Semantic web and linked data, PHP, MySQL, JSON, jQuery Mobile, web services, APIs, UNIX, RSS, phpMyAdmin, JavaScript, AppleScript, Eclipse, IDEs, responsive design.

Software

Expert: Mac OS, advanced Excel scripting, Google Sheets, advanced iTunes hacking, Automator, QuicKeys, library databases, Zotero.

Proficient: Dreamweaver, Aptana, Acrobat, Powerpoint, Windows, Pro Tools, Logic, MOTU Digital Performer, Archivists' Toolkit, Photoshop, FileMaker Pro, WebEx, LibGuides/CampusGuides, Desire2Learn, Blackboard Collaborate/Elluminate.

Hardware

Expert: Apple hardware, RADAR V/24, Tascam DA-88/DTRS, Alesis ADAT/XT20/M20, digital format transfers, mic techniques.

Proficient: Analog format transfers, wordclock/timecode sync. (See also engineering proficiency and professional history.)



Education

San José State University. Master of Library and Information Science (MLIS), May 2014. GPA: 4.0. Credits: 43.

Master's degree concentrated on media asset management and audiovisual metadata. Research included music industry descriptive metadata, media asset management implementation, rights management, globally unique persistent identifiers, open source development, and DDEX. Graduated May 2014. Winner of the Shirley Hopkinson Award in the Organization of Information. See research portfolio, coursework and this article.

California Recording Institute (Menlo Park, CA).

Graduated at top of class from Recording Arts and Technology program.

Lafayette College (Easton, PA).

Bachelor of Arts degree in Psychology. DJ (WJRH-FM).



Other Experience

Active member of The Recording Academy: Member of the Board of Governors (San Francisco chapter), Digital Credits Committee (national), Producers and Engineers Wing Committee (San Francisco chapter), and Grammy voting member since 1998.

Full member of DDEX metadata standards consortium, active in ERN and Studio Data working groups. Moderator and panelist at many conferences. Completed training workshops: CLA/MLA "Cataloging Musical Scores and Sound Recordings" (2012) and NWDA "Archivists' Toolkit" (2012). Member of ARSC (Association for Recorded Sound Collections). Recordings for WWOZ in New Orleans are preserved in the Library of Congress. Internships at WZZO-FM (Allentown PA), WCAU-AM (Philadelphia), and "Mike Schmidt Live." Program Director for WSPS-FM.

Master's Research and Publications:  "Descriptive Metadata in the Music Industry: Why It Is Broken And How to Fix It" (2014, 67 pages), "An Evaluation of the DDEX Metadata Standards" (2013), "Persistent Identifiers" (2014, 50 p.), "Descriptive Music Metadata: A Literature Review" (2013), "Audio Format Guide: A Pathfinder" (2012), "Revenue Ideas for Moving Image Archives: A Bibliography" (2012), and "Open Source Integrated Library Systems in Public Libraries" (2013). For abstracts and more see this portfolio.

Personal: Additional independent coursework at UC Berkeley and SF State. Graduate of St. Paul's School (Concord, NH). Music director, voice actor, stage actor, emcee, DJ, singer (see this performance resume).

Also see this linkedin.com profile.