Tony Brooke

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(415) 826-2888
San Francisco, CA

As a metadata subject matter expert, my goal is to connect people with creative works by solving problems and ensuring data integrity in the media supply chain. I've achieved this through many roles.

I record, transmit, receive, transform, utilize, and preserve audiovisual catalogs, metadata and rights. My work has: created, digitized, reproduced, organized, distributed, and broadcast media for diverse audiences reaching tens of millions of people. I have excelled as a Product Specialist, Lead Librarian, Asset Manager, Audio Engineer, and information professional.

Technology can be a powerful tool or an ineffectual crutch. I build tools out of crutches, bringing media to life through information.


Product Specialist, Content Operations Department
PANDORA, Oakland (2016-present)

Product manager for the complete replacement of Pandora's DDEX ERN content ingestion system to support a 40+M track library and the launch of new on-demand product. Responsibilities include developing product requirements, ensuring data/audio/rights integrity in transfers between new and legacy internal systems, partner-facing operations lead for provider delivery standards compliance, cross-functional liaison between engineering teams, investigating/diagnosing problems, and specifying bug fixes.

Board Representative
DDEX (2016-present)

Representing Pandora on the Board of DDEX, the international media supply chain standards consortium.

Board of Governors, San Francisco Chapter
THE RECORDING ACADEMY, San Francisco (2014-present)

Elected twice to the board of the San Francisco Chapter. Formerly known as the National Academy of Recording Arts and Sciences (NARAS). Popularly known as the Grammys.

Lead Librarian, Curation Department
PANDORA, Oakland (2014-2016)

Maintaining a curated music library of millions of tracks, managing artist discographies and catalog accuracy, serving as liaison to partners transmitting thousands of releases per day using the DDEX ERN standard, generating product requirements, ensuring metadata integrity, diagnosing and fixing supply chain problems, advising engineers, developing more efficient ingestion workflows, on-boarding new partners, authoring editorial and technical documentation, and fostering metadata interoperability with persistent identifiers.

Owner, Media Asset Manager, Chief Engineer, Developer
SILENT WAY, San Francisco (1993-2014)

Founded technical service company which provides engineering, media asset management, and rental services.

Technical consultant for: technology companies (under NDAs), hundreds of engineers, and most Bay Area recording studios. Elected to the Board of Governors of the San Francisco chapter of The Recording Academy. Active member of the DDEX metadata standards consortium. Authored extensive information science research. Featured speaker on metadata at industry conferences (SF MusicTech XIV and XV, PotLuck, Bandwidth).

 • A guide covering over sixty-five Media Asset Management (MAM) Systems for the control of video and audio in various workflows.
 • The Ultimate Tracksheet and Digital Audio Storage Calculator metadata documentation tool.
 •, a 400,000-word audio technology information resource, generating 462,000 hits per month. Deployed a major migration to Drupal.
 • Over a dozen other domains.

Fulfilled hundreds of recording projects, delivered media, and created documentation. Managed all audio format decisions, equipment configuration, data storage, and metadata. Notable releases from the full discography of over a hundred:
 • Recorded Richard Thompson album "Dream Attic," 2010 Grammy nominee for Best Contemporary Folk Album.
 • Recorded Ramblin' Jack Elliott album "I Stand Alone," 2006 Grammy nominee for Best Traditional Folk Album.
 • Recorded the 2004-2009 Stern Grove Festival seasons, including 77 artists on 39 dates for albums, videos, and broadcast.

Notable clients from the full list of over five hundred:
Coldplay; David Byrne; Jane's Addiction; Duran Duran; Steve Miller; Norah Jones; Erasure; Doobie Brothers; Sarah McLachlan; Maroon 5; Elvis Costello; Seal; Live; George Clinton; Emmylou Harris; Indigo Girls; Lucinda Williams; Dave Chappelle; Khaled & Carlos Santana; Herbie Hancock; Hardly Strictly Bluegrass.

Drupal Web Developer (Graduate Assistant)

Drupal 7 migration team member, post-migration site developer, and school staff support.

Consultant, Support Engineer

Audio and computer systems installation, consulting, and sales for equipment rental company. Developed inven