This is just one of over seventy Media Asset Management (MAM) systems covered in the Media Asset Management Guide. Also see descriptions of the workflows.
"FocusOPEN Digital Asset Manager is a digital asset management solution designed to help businesses make more of their media, from managing brands to distributing marketing collateral or other media assets."
"The Commercial Edition is perfect for internal marketing departments or creative agencies who wish to provide digital asset management services to their colleagues and clients."
Also available as an open source edition. Compare the two versions here.